VooDoo’s history is tied to Mardi Gras like Macy’s is to Thanksgiving. We opened our first VooDoo location at 1501 St. Charles Avenue on Mardi Gras day 10 years ago, and we can still hear the crowds screaming for doubloons and, of course, asking to use the bathroom.

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In the world of franchising, perhaps the most important indicator of a franchise system’s health is franchisee satisfaction.

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Our design team is still tweaking some things — we want the interior lights to have a little more of a French Quarter look — but the design should be finished by the time VooDoo opens up its planned locations outside Austin and Miami later this year.

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The combination of underserved markets, high demand and people’s natural and undeniable love for this quintessentially American comfort food means a barbecue restaurant, run well and serving good food, can make money hand-over-sauce-stained-fist.

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I’m a Southern girl raised on greens with iced tea and cornbread, so this food just spoke to me. It’s not fast food, it’s quality food.

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Since we opened in New Orleans on Mardi Gras Day 2002, we’ve prided ourselves on doing things the right way — making sure we use only the best meat and serve unique, flavorful sides, and spending the same level of time and care building our approach to business as we do preparing the meals we serve.

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Despite its popularity, barbecue isn’t a common choice in most cities. There’s a fast food joint on every corner, more Mexican restaurants than you can count and sub shops in every strip mall around. People get tired of those quickly.

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Every day, Chef Angel Lombrage goes to work thinking about how he can make VooDoo BBQ & Grill’s unique and flavorful barbecue dishes even better.

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Entrepreneur Magazine, the bible for American small business, features VooDoo in a blog post about restaurant chains that emphasize their local roots — a switch from traditional food franchises, which tend to homogenize their food to appeal to mass tastes.

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“Everybody, when they think of New Orleans, they think of good food, and that mix of competition-style barbecue with the New Orleans spin, there isn’t anything like that up here,” Kerr says. “The service, the fun environment — there’s really no place like it.”

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