How VooDoo Is Pushing the BBQ Trend

September 18th, 2012 by

Top-rated, distinctive franchise blends unique idea, great food and atmosphere

VooDoo BBQ

Fast-casual dining is a midpoint between fast food and casual that’s fast growing in popularity.

The restaurant industry is starting to catch up to what VooDoo BBQ & Grill has been doing for years: offering guests great food at an affordable price through fast-casual restaurants in a dynamic franchise system.

Some news from the food service research and consulting firm Technomics bear us out. This week, the firm released a report that breaks down how gradually loosening credit markets (finally!) are leading a growing number of restaurant systems to embrace franchising as a way to expand and fast-casual dining as a means to meet guest expectations.

Franchise restaurants are less expensive to run than company-owned locations, and it’s easier to grow quickly through franchising than through company-owned restaurants, says Technomics, which issued the report jointly with Restaurant Finance Monitor. The top 400 restaurant franchise companies generated an estimated $34 billion in sales in 2011 and accounted for almost 10 percent of the total commercial restaurant industry’s sales of $370 billion.

We’re proud to say we saw the way the wind was blowing back in 2008 and went to a franchise system for all but our three original New Orleans-area locations. We’ve grown now to 15 locations in three states (adding South Carolina and Texas) and another location will open before the end of the year in Florida, with agreements for 40 more restaurants throughout the Southeast. And after experimenting with different approaches in our early years, we’ve settled on fast-casual dining, the fastest-growing sector in the restaurant industry, as the way to go.

Our brisket platter with potato salad and Gris Gris Greens.

Within the growing trends of franchising and fast-casual dining lies a swelling market for great barbecue, a cuisine that’s universally popular but underserved in the restaurant industry. Couple that with the evergreen fascination with New Orleans cuisine, and you’ve got a double benefit: A unique twist on barbecue, automatically setting you apart from competitors, and that twist being something already proven in the marketplace.

Point is, we’re growing, in part because we’re fun and passionate about our food, but also because we’ve positioned ourselves to take full advantage of a number of emerging restaurant industry trends that will shape the market for years, maybe decades.

So if you’re an entrepreneur with a head for business and a taste for New Orleans-style flavor and fun — and a real feel for people — VooDoo BBQ & Grill is a great franchise system to look at. Like a parade on the morning of Fat Tuesday, we’re just getting rolling. Fill out the form on this website, download our free franchise information report with details about our system, people and history, and let’s start talking!


2 Trackbacks

  1. [...] rapidly becoming one of the hottest concepts in food franchising, a business models that capitalizes on some proven trends: fast-casual restaurants operating in a franchise system; homestyle food; healthier options; and [...]

  2. By How VooDoo Is Pushing the BBQ Trend | voodoobbq.com on September 24, 2012 at 1:39 pm

    [...] Some news from the food service research and consulting firm Technomics bear us out. This week, the firm released a report that breaks down how gradually loosening credit markets (finally!) are leading a growing number of restaurant systems to embrace franchising as a way to expand and fast-casual dining as a means to meet guest expectations.  Read more [...]

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